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Internet Marketing Optimization

 The best most effective internet marketing strategies, that can get you instant traffic and improve your search engine optimization process at the same time.

We used the term internet marketing optimization to identify an internet marketing strategies that can help us with search engine optimization process and constantly increase the amount of targeted unique visitors to our pages.

Internet marketing optimization is a process to drive instant hits to our pages, build and enhancing website reputation and popularity at the same time.

The internet marketing strategies that we want to talk about in this article are free marketing strategies that deliver exactly the results we seek. However we will talk also about some services that can make those internet marketing strategies easier and faster to do, in maximum efficiency.

Let’s start by identifying the search engine optimization process first.

What is search engine optimization?

Search engines are the best ultimate source of free targeted traffic, but to take advantage of this source of traffic your pages need to be at least in the first 3 pages of results when someone search for some term that is related to our page content.

Search engine optimization is the process we perform to make our pages show up at the first result pages for terms we want.

There are thousands of books published on the search engine optimization topic, and its very recommended to read at least one professionally written SEO book such as SEOBook. However I will try to summarize the search engine optimization process in a few words.

There are two basic elements for SEO:

  1. On page optimization, this process describes what you need to do inside your page and HTML code to make search engines like your page. The most important here is keyword research. You need to have a tool that can tell you what kind of phrases do people use when they are searching for your topic, how many searches per month for each phrase and how many results there are in the search engine. This way you can target terms that people actually use in the search box, and know how many competitive there are.

    Free tools can help you make basic and effective research, tools like Free SEO Book Tools, Word Tracker or Google Keyword tool. With these free tools you can find out related terms that people actually use, how many times these terms are used per month. Then with the search engine itself you can find how many results for each term there are. There are also more advanced tools that can perform better research, and give you exactly the information you need faster and easier, software like Keyword Elite or IBP software.

    After having a list of your own keywords you can then start your “on page” optimization process:

    First choose one keyword (That you can compete with), use this keyword in an attracting phrase as the title of your page (in the title tag). Then write a short description using this keyword (maximum twice), then try to insert this keyword on the header and the body of your content.

    You can target two keyword phrases but don’t try to target too much keyword in the title and description tags, you can do so only in the content of the page.

    Also one “on page” optimization element can help, is to link to other websites and other pages using your own keywords as the anchor text.

  2.  The second element of search engine optimization is to build reputation and popularity to your website. You can do that by building good quality back links to your pages.

    Back links considered as votes to how important your site is, each vote counts however votes from important website will have more value of less popular sites.

    Relevance of where these votes come from does not matter anymore, as long as search engines sees these votes as organic and nature links from sites that has no restrictions such as adult sites and spam sites.

    The higher the value of each votes the more credits your site earns. Let’s try to explain it a little.

    Google had created a measurement tool called Page Rank, it goes from 0 to 10, the higher the page rank the more popular is the website.

    When web page with higher Page Rank (PR) links to your, it is more important from other low PR pages. Some SEO experts say that each PR has a value of 8 times the PR that comes before it.

    We will not get into this discussion it here (maybe in another review), but I want you to understand that links are between pages not website, means that if a website that has PR5 with its home page links to your home page from a sub page that has PR1, you are getting a PR1 back link not a PR5 one.

    There are many ways to build back links to your WebPages, and the internet marketing optimization strategies that I will talk about here will be considered as of the best ways to build back links.

The internet marketing optimized strategies that I want to discuss with you here could help you drive direct targeted and interested visitors to your pages and in the same time increase your website popularity by building quality back links from good poplar pages.

 

Before I go on, I want you to understand one more very important element.

In today advanced feature on the internet, search engines like Google try always to bring the best service to their users by bringing the most popular results but also the most updated pages.
When you can have a constant increase with the number of back links and always there are websites adding a new links to your pages and talk about your site it will give your site more credits in the popularity scale.

This can be reached if you can make blogs link to your site from their posts for instance, that bring us to the first marketing strategy I want to talk about.

Internet Marketing Optimization Strategy 1, Article Marketing.

Article marketing was always considered as one of the most effective marketing strategies, that can bring you hits directly to your site from readers who liked your articles, and it also will build back links from inside the article text and from the bio (Author Box).

Once article marketing was limited to publishing articles in article directories only. Now you can have your article published in many different websites easily and fast.

Writing articles.

If you cannot write articles, you will not reach any success with internet marketing, no matter how much money you can invest, and what other marketing strategies you can perform.
You don’t need to be professional writer to write articles (You have noticed that I am not a professional writer either), and honestly it’s better not to be. Your reader need to feel that you are one of them, like them but with more experience in the topic itself. So to successfully write articles you must focus on the information you’re presenting in the article not the words used and the perfect grammar.

By putting your unique information in a short text with simple words and every one can understand it, you will succeed in writing good articles that will reach high click through rate.
What is click through rate?

Publishing an article in different website than ours has two purposes; the first is to build links back to our website but the second is to drive traffic directly to our site. So when people like the article they will click the links in the article or in the BIO to read more of your content. The percent of people clicked from the whole readers of the article is the click through rate.

To increase your click through rate (CTR) first make sure you have one of your keywords inserted in the title in an attracting way, some words are great to attract readers such as tips, secrets, guaranteed. Then in the body at the first paragraph try to make your readers very interested, force them to read the full article.

We don’t have time to read anything, we can determine the quality of the article from the first paragraph, and it will make us decide if to continue or not. So your first paragraph need to have something very interesting and attracting.

The last thing to do is to invite your readers to visit your page in the BIO. Like “to get more tips on how……, go read this full free report” and put your link.

Article distribution

Article writing need time at first but after doing it for a while you will be able to write article in just 5 to 10 minutes; so it does not take much time. But to submit this article to websites will take some time. And honestly we do not have much time to do so.

The first place come to mind is article directories, and it is a good start; however in the major article directories there are thousands and millions of articles, and your article could be pushed very far from the reach of their readers. Article directories still great place to get back links but it’s not so to get hits and visitors.

So to have the best results from your articles we want to publish this article in blogs, related blogs are great source of traffic and the back links from related blogs are better and have more effect on the search engines.

Also blog owners will love to have unique related content to publish in their blogs, but we want a way that connects us as writers to blog owners.

The best services in this field are.

  1.  Unique article wizard. This is an online membership service that connects between bloggers and website owners who are looking for unique content to publish in their blogs and websites, to writers and marketers. They have now (the time I am writing this article) about 8000 websites and blogs that receive content in an automated plug in.

    With Unique article wizard you can reach the higher number of related blogs that want to publish your articles. And with the wizard they allow you to insert your back links in the text body (with anchor texts) and you can also have two links in the BIO.

    This service was started as a link building service, and it was very successful, now it’s also a place to receive unique fresh content for blogs and websites. With one article published with this wizard you can build up to 1000 back link to one page, having more than link in one article will double your back links.

    Unique article wizard is the secret weapon used by top niche marketers on the internet.


  2.  The free traffic system. This is also a system that automatically distribute articles to bloggers, you can use it for free but it limit your article to be published to only 30 blogs at a time.

    But they have a unique service which is their affiliate program. Upgrade your account to a pro member and start bring referrals to this system, (and believe me its very easy to make marketers join this system, and its free) and when your affiliates publish their articles they will be building back links for you.

    For an example, I joined this system as a pro member and started to publish my articles there, then I told everyone I know about this system, first of all because it is an amazing service, its free to use and it could be very helpful to build quality back links. In two months I had 110 affiliates and 100 in the 2 tier affiliate program.

    My articles are published in 1200 pages, each article have 3 back links so it’s 3600 back links from blogs only. My affiliates had published articles to 4950 pages each page also have 1 back link for me which gives me 4950 back links from articles I did not write.

    In total I had build 8550 back links to different pages and websites in two months only. And those links are the best links you can have because they are permanent links from blogs that have their own readers and subscribers, related and bring me direct visitors.


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The second strategy I want to discuss with you is very much related to the first

Internet Marketing Optimization Strategy 1, Free Press Release.

Free press release distribution site are a great source of traffic, you can drive hundreds of targeted hits to your site very fast. Your press need to be written differently than an article (it need to be a news article) but to make your job easier you can post the same articles you have written as a press release.

Some free press release sites allow you also to have a clickable link in the article or in the about description, others may not. So at least post your articles to those that allow links.

Here is a list of free press release distribution sites. Click some of them and create an account.

Press release sites can supply you with hundreds of interested reader in a short time, but its only good for a short time when your press is shown in their main page as the newest press release. After that it will be pushed very far. There is however a possibility that your press release could show in the first page of a search engine results. So try to apply the same on page optimization elements we described earlier to your press release.

If you focused your marketing to only these two marketing strategies you will reach a huge success and you could increase your traffic by hundreds and enhance your website popularity and push your website to the first pages of search engine results.

But ………………. Very important BUT.

You must consider the content duplication and avoid it.

What is content duplication and how to avoid it?

Duplication is when there is exactly the same article published in different websites. Search engines can identify that this is the same content in more than one page and it will consider only one page that has the higher page rank. So for readers and traffic it does not matter but for search engine optimization it’s very important. If you can rewrite the article and publish different version of it, you can publish this article only in one place.

This fact make the article submission software worthless, except maybe the Article Mass Control software that comes with another software that help you write and rewrite articles. Other than this one, all automatic and semiautomatic software are waste of time and money.

Unique article wizard comes with a rewriting tool that helps you rewrite your article automatically to different version each.

Also the free traffic system has a unique tool to change some words, sentences and paragraphs in the article and publish each new different version to different blog.

You can use the tool in free traffic system to rewrite articles and press releases and then, then each click on the review button will generate a different version of the article then you can copy it and publish it in different websites and directories if you are doing it manually.

Internet marketing optimization process is to focus your effort in effective marketing strategies and do them in the best way possible. This way and only this way you can reach better results from your internet marketing strategies.

If you are trying different internet marketing strategies but are not doing them the best it must be done you will have low if any results.

Internet marketing optimization is to optimize your work to reach the best results and if you focus your marketing effort only on article marketing exactly the way we described using both Unique article wizard and free traffic system you can (I can honestly guarantee that) increase your traffic by hundreds and maybe thousands hits, and win any competition in the search engine by getting to the first page of search engine results in your niche with your own keywords.

And its better much better than spending hundreds of dollars on pay per click and other paid marketing strategies.

If you have any comment suggestion or a question please click here and post a comment.

Internet Marketing Optimization Strategy 3, Link Wheels From Social Media Sites .

Most if not all webmasters know this strategy, and some think that it is not an effective strategy any more (Accurate to feb.2010).

The basics of this strategy is simple, First you open accounts with social network sites ( See A List Of Social Networking Sites Here)

Now you need to build a profile page or a blog post on the sites, It is important to use a keyword related to your own website niche as a title and address of your profile page. Then write a good rich content on the page. Always link from that page to your own website and to deeper pages on your website. Use pictures on the page, give the picture a name and an ALT tag that is one of your keywords, if you have published any video on YouTube or other video sharing site use the video on your page.

Now after you finish the page it is ready, but it has no value at all, it has a Page Rank of 0 if any with no traffic or even it's not indexed on the SEs at all. But it can easily reach high PR and get thousands of hits because it exists on a high traffic with high Page Rank site. The only thing you need to do is to build some back links to that webpage.

So first of all bookmark that page, if you are using an automated bookmarking service like OnlyWire or Social Marker or software like Bookmarkingdemon or EVO 2

Now I am sure you have in your hard drive some articles (PLR articles) that you did not use for some reason, now it's time to use them.

Submit those articles using your article submission service but now we want these articles to link back to our profile pages, this way we can increase the page rank of our profile pages, drive more traffic to them and get good high quality back links from the profile pages to our website and pages for free. The profile pages could easily reach a PR4 or even higher that a link from PR4 could cost you more than $100, but with this strategy you are getting it for free and permanent.

Article submission services like Unique article wizard and free traffic system are a real weapons on internet marketing but only of you know how to use them to bring you the maximum results.

Using automated link building software.

Most link building software could cause banning your website from the search engines, It is however not easy to get banned by the search engines. But the use of automated link building software will increase the chances.

But a fact is that all (I am sure of this fact) successful internet marketers especially in the niche affiliate marketing are using automated software but in a safe way. which is:

Instead of using the software to build links to your website directly, use them to build links to your eZine article page, eHow page, Siquidoo page or Livejournal   page. Those sites will not be banned from the SE and you can easily increase the PR of your pages with these sites. The idea is to buid a few strong high PR back links from authority sites to your website fast and easy. 

EVO 2 is a good example of fully automated link building software with the cheapest price.

Here is an example.

65% of search terms people use will return an article in the first result page of SEs, see an example from Yahoo

optimization

This search term returns only articles from well known directories like eHow and articlealley along with yahoo answers. But the forth result is from an unknown directory that is built in a website called Arabian-affiliate.com (by the way its my website), I am not interested in this term, but it is driving more than 120 unique visits to my site each month. The author of this article used the same automated link building software to build about 164 back links to his article and I am sure he is benefiting from the traffic and a PR1 link back.

We write articles so people can read and maybe get interested to visit our website to get more info, and using an automated link building to those articles will help driving traffic to them fast.

 

Thanks and wish you only success

The writer of this article is

Jossef Salman the owner of the Home Business Guide.